Executive Summary

General Description

Analysis: although ecotourism and adventure tourism in Mexico occupy just 10% of the total tourism market, it is growing at a 40%* rate. Las Cañadas, Ski & Summer Resort pretends to cover part of this growing market.

Las Cañadas, Ski & Summer Resort is a tourist attraction like no other in Mexico, focusing in the tourism of adventure and ecotourism.

Its main attractive is the inclusion of a ski resort for winter months. And in the summer months, the attractions will be: different outdoor activities, sports, as well as nature watch; service; and the proper facilities to make business.

Employees: 50 initially and 150 with first hotel.

Location: Galeana, N.L., Mexico (2 hours from Monterrey, N.L.; and 1 hr y 30 min from Saltillo, Coah). Main offices in Monterrey, N.L., Mexico